Our purpose
We exist to find the truth beneath every business and give it the weight to perform.
About us
Turn potential into performance with strategic brand partnerships
We bring 30 years of director-level judgement, high-end creative delivery and leading-edge technology to solve the biggest
brand challenges for the world’s best businesses.
how we work
We get underneath. We add weight.
We make a connection.
Because that’s what an underscore does.
Our unique delivery model runs across across every discipline, every client,
and every sector. It is not a tagline. It is the essence of how Underscore works.
and every sector. It is not a tagline. It is the essence of how Underscore works.
Our promise
Senior people, real evidence, and work that grows your business from the first meeting to the last.
Our process
Evidence. Weight. Performance.
We get underneath, We add weight, We make a connection is the delivery model across every discipline and every sector. It is not a tagline. It is the architecture of how Underscore works.
Our ethos
We sell performance, not decoration.
Strategy is the foundation, evidence is the proof, the connection is the result. Every piece of work,
internal or external, is tested against business impact before it leaves the building.
We are not a lock-in business
No five-year contracts, no retainer traps, no exit penalties.
We are commercially sharp
We are not guesswork
Every recommendation is evidenced by our bespoke tools and real-world metrics.
We are evidence-led and precise
We are not off-the-shelf
Every recommendation is built for you, not borrowed from our last client.
We are human and direct
Extended reach
The Underscore client promise is extended by our specialist network and trusted partnerships.
Our tri-party corporate partnerships are devised to ensure our clients receive a seamless and unrivalled strategic pathway.
be noticed
Powering better brand, digital and people performance.
Business Strategy
Understand what makes you different, and how to better compete in ever-changing markets.
Digital Delivery
Solutions that transform how audiences discover, experience, and engage across your digital channels.
Internal Comms
Strengthen culture and improve employee engagement and retention with an effective EVP.
be discovered
SEO & WebMCP search specialists that get results.
Search Optimisation
Data-driven SEO strategy to dominate search rankings, capture visibility, and scale organic revenue.
Paid Advertising
Precision PPC campaigns optimized to maximize click returns and convert high-intent web traffic.
WebMCP Management
Advanced platform frameworks engineered to streamline site operations and fuel digital growth.
be heard
B2B and corporate PR comms done with clarity.
Corporate Narrative
Strategic messaging to define your market presence, build authority, and protect your hard earned reputation.
Digital Activation
Integrated campaigns and content that engage audiences across web and social platforms.
Workforce Alignment
Internal communications and EVPs designed to inspire company culture and boost morale.
We’re ready to talk
Diagnostic Tools
Custom diagnostic tools to increase efficiency and drive data-led decision making.
Brand
x-ray
What it does
A focused diagnostic tool that turns your answers into a sourced, up-to-date read of your business momentum and your brand position against rivals.
The Benefit
Turns data-led brand strategy work into a clear executive summary: One dashboard with identified gaps, momentum score and a verdict you can act on.
The Solution
A 90-day action plan mapping opportunities by impact and effort, closing moves for competitive gaps and guidance on where to put your budget.
Find out more
Digital
Discovery
What it does
Review your digital performance against a named competitor through research into your website, social and search presence with focus on AI-search visibility.
The Benefit
See where digital spend is not working and where it should go instead: a clear action plan of outcomes, highlighting the key areas to focus your digital spend.
The Solution
Receive a set of digital opportunities within a plan to strengthen your digital brand and make your content citable and WebMCP-ready for the agentic web.
Find out more
People
Power
What it does
A people diagnostic that reads your talent market: key sector engagement benchmarks, employer-review themes and your standing against your closest rival.
The Benefit
See why people join you, why they leave for rivals, and find out the specific move that closes each gap, often reframing rather than simply paying more.
The Solution
Turn findings into a structured action plan. Retention of the people you cannot afford to lose, clarity where it is missing and an employer story rivals can’t copy.
Find out more
Our clients
their words.
Academia
“Thanks for your support, hard work and dedication – we genuinely could not have done this without you.”
Georgina Swan
25% increase
in turnover growth
£140 million
record revenue
RTL Adconnect
“We have built a relationship over time that has enabled Underscore to understand our audiences and create a brand with a focus on the experience required for a global business.”
Carine Jean Jean
216 million
video views reached per month
160 million
daily viewers reached
Astrea London
“The work that Underscore completed was perfect, we couldn't be happier!”
Nathalie Morrison
£15 million
valuation in 18 months
£4 million
funding raised
Cambridge Spark
“We really appreciate the work done by Underscore to create something great.”
Tom Phillips
7x increase
in net worth
61% increase
annual growth rate
Frasers Property UK
“Underscore have been great. Delivering top-quality results, they feel like an extended part of our team that can both lead the way on key initiatives and provide marketing support.”
Katherine Westcar
19% increase
year-on-year revenue
5-star
GRESB rating
GPE
“This has been a journey that has made me so proud of the team. The passion, energy and dedication this team have has inspired the new brand and I couldn’t be prouder.”
Anisha Patel
£3.1 billion increase
in portfolio value
15% growth
in rent roll
Co-op
“Working with Neil and the Underscore team was totally refreshing. The Underscore approach is very much to connect and truly understand their client, brand and the challenge.”
Breige Donaghy
70,000 employees
successfully educated
3% increase
total food sales
Insignia
“Underscore have been a great asset on our journey to evolve our unique brand offer of “Say Yes to Impossible” in the digital space. We are delighted with the finished product.”
Youlia Nagaytseva
98% success rate
on cardmember requests
Award winning
luxury-lifestyle management services
Homegrown
“Love the website! It reflects our unique ecosystem and facilities, providing a platform for members to share knowledge and contacts through webinars and events.”
Jessica Barwell
4,500
membership increase
Award winning
private members' club
McDonald's
“We now have Curiosity Club up and running, and it’s been a great success so far and we couldn’t have done it without Underscore’s help and support.”
Adam Steel
92% increase
in innovation
52% increase
in productivity
Retail Insight
"Thanks for all of the support guys, we really appreciate your help with rethinking our business model, especially with regard to the product family."
Dave Howard
$28.1 million
revenue reached
52,000 stores
operating their software
Teque
"You’ve been a significant part of our journey this year, and we’re looking forward to a stronger relationship in the years to come."
Saleem Beg
95%
client retention rate
200% ROI
delivered within 12 months
We talk about solutions, not problems.
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