Frasers Property
Creating places for good
Helping Frasers Property hold the world’s largest Fitwel-certified portfolio
International Property
Investment
Management
Operations
Since working with Underscore, Frasers Property UK achieved a 19.1% year-on-year revenue increase to £13.9 million, demonstrating strong portfolio performance and resilience. Frasers Property UK underlined its commitment to sustainability by earning a 5-star GRESB rating, placing it in the top 20% of companies globally.
They now hold the largest Fitwel-certified portfolio in the world, including the first commercial site to receive a 3-star Fitwel rating. They also recently improved their talent metrics with 54% female representation in the global workforce and 39% in senior management.
Frasers Property UK is a fully integrated developer, investor and asset manager of residential and commercial property in the UK.
As property brands seek to rethink their net zero priorities, we partnered with Frasers Property UK to rethink how their ‘experience matters’ brand proposition can extend to house their sustainability and customer wellness strategy.
Our strategy structured around three core areas: consuming responsibly and focussing on people while acting progressively.
Services
Brand Campaign
Brand Identity
Brand Strategy
Communications
Corporate Change
Digital Design
Digital Marketing
Employer Branding
Placemaking
Website Design
Sectors
Corporate
International
Property
We designed a new website to give further emphasis on FPUK’s presence as an owner, manager and developer of a diverse portfolio of properties and a leader within the global organisation.
We created value through an active portfolio management approach, ensuring FPUK maintains strong customer retention and investment opportunities.
The UK portfolio of commercial, residential and industrial covers over 7 million sq ft of space under management, creating places where people and businesses can flourish.
Our approach to CSR and sustainability management ensures FPUK can meet their global targets.
Frasers Property Group has total assets worth approximately $40.7bn.
Customers can now thrive in a positive atmosphere and more caring business environment.
Over 70 cities
Frasers Property’s well-established hospitality business owns and operates serviced apartments and hotels in over 70 cities across Asia, Australia, Europe, the Middle East and Africa.
“The team at Underscore has been simply great to work with over the last three years. They have consistently delivered top quality results and feel like an extended part of our own team that can either lead the way on key initiatives or provide marketing support wherever needed.”
Katherine Westcar
Head of Marketing at Frasers Property UK
Ready to create the next big thing?
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