Frasers Property
Creating places for good
Holding the largest Fitwel-certified portfolio in the world
Business Parks
Place Branding
UK Wide
Since working with Underscore, Frasers Property UK achieved a 19.1% year-on-year revenue increase to £13.9 million demonstrating strong portfolio performance and resilience. Frasers Property UK underscored their commitment to sustainability by earning a 5-star GRESB rating, placing them in the top 20% of companies globally.
They now hold the largest Fitwel-certified portfolio in the world, including the first commercial site to receive a 3-star Fitwel rating. They also recently improved their talent metrics with 54% female representation in the global workforce and 39% in senior management.
Frasers Property UK is a fully integrated developer, investor and asset manager of residential and commercial property in the UK.
As property brands seek to rethink their net zero priorities, we partnered with Frasers Property UK to rethink how their ‘experience matters’ brand proposition can extend to house their sustainability and customer wellness strategy.
Our strategy structured around three core areas: consuming responsibly and focussing on people while acting progressively.
Services
Brand Campaign
Brand Identity
Brand Strategy
Communications
Corporate Change
Digital Design
Digital Marketing
Employer Branding
Placemaking
Website Design
Sectors
Corporate
Property
Our approach to CSR and sustainability management ensures FPUK can meet their global targets.
Frasers group has total assets worth approximately $40.7bn.
Customers can now thrive in a positive atmosphere and more caring business environment.
Over 70 cities
Frasers’ well-established hospitality business owns and operates serviced apartments and hotels in over 70 cities across Asia, Australia, Europe, the Middle East and Africa.
“The team at Underscore has been simply great to work with over the last three years. They have consistently delivered top quality results and feel like an extended part of our own team that can either lead the way on key initiatives or provide marketing support wherever needed.”
Katherine Westcar
Head of Marketing at Frasers Property UK
Ready to create the next big thing?
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