Astrea London
Diamonds that won't cost the earth
How a luxury diamond brand achieved a £15 million valuation in 18 months
International
Diamonds
Digital Transformation
Since working with Underscore, Astrea London has rapidly established itself in the market, achieving a £15 million valuation within the first 18 months and are expanding their retail footprint with three new locations in Dubai, including a flagship store at the Mandarin Oriental, having raised £4 million in funding. With American actress Sarah Jessica Parker as a 10% shareholder and creative director, Astrea London saw over £364,765 in sales in the first month of her debut collection.
Astrea partnered with Underscore to communicate their mission of surpassing clients’ expectations by curating the market’s finest cultured diamonds, creating exquisitely-designed and timeless pieces that showcase the extraordinary nature of lab-grown diamonds to the world.
Services
Brand Guidelines
Brand Identity
Brand Strategy
Communications
Digital Marketing
Logo Design
Sectors
International
Lifestyle
Wellness
We used high-end model photography and leading-edge CGIs to create a launch video that captures the allure of diamonds and the vision of a sustainable future.
Lab-grown diamond industry has seen a 38% growth in sales over the course of just 1 year.
We combined high-quality product photography and 3D renders to create compelling stories that reveal the artistry of lab-grown diamonds.
We redesigned the Astrea website to showcase their revolutionary blend of innovation, luxury and ethical responsibility.
Our market research revealed that the lab-grown diamond industry has seen 500% growth over 4 years.
“The work that Underscore completed was perfect, we couldn’t be happier!”
Nathalie Morrison
Astrea Co-Founder
Ready to create the next big thing?
EST 18:09
/
CET 12:09
/
PKT 09:09
/
CST 19:09
/
JST 05:09
/
AEST 04:09
/
PST 21:09
/
UTC 14:09
/
GMT 13:09
/
BST 13:09
/
MST 20:09
/
AKST 22:09
/
HST 00:09
/
BRT 17:09
/
ART 17:09
/
CLT 17:09
/
EET 11:09
/
MSK 11:09
/
WET 13:09
/
AST 11:09
/
GST 10:09
/
IRST 10:39
/
IST 08:39
/
BST_BD 08:09
/
NPT 08:24
/
THA 07:09
/
WIB 07:09
/
SGT 06:09
/
PHT 06:09
/
KST 05:09
/
CST_CN 06:09
/
HKT 06:09
/
TWT 06:09
/
NZST 01:09
/
FJT 02:09
/
EAT 11:09
/
CAT 12:09
/
WAT 13:09
/
SAST 12:09
/
UTC+1 14:09
/
UTC+2 14:09
/
UTC-1 14:09
/
UTC-5 14:09
/