Insignia
Say yes to impossible
Saying yes to a ‘Best Luxury Concierge Service in Europe’ Award
International
Fintech
AI Integration
Since working with Underscore, Insignia reports an industry-leading 98% success rate on cardmember requests, which inspired the Financial Times to describe them as, “The ultimate wish granters”. Insignia has recently expanded into new markets in USA and Middle East since the crowning achievement of having their highest-tiered luxury-lifestyle management service named “Best Luxury Concierge Service in Europe” at the Luxury Lifestyle Awards.
Aligned with their brand mission to revolutionise the premium card experience, Insignia have recently introduced AI-powered concierge services and digital wallets, allowing users to receive personalised travel recommendations from an AI assistant based on their past preferences.
Insignia is the world’s leading luxury financial and lifestyle management group with brand audiences agreed as falling firmly between personal and business groups. We created a digital brand strategy for them that helped connects their members with unique global offers and benefits and apeals to both new and existing card members.
By rethinking their customer world, we curated a way for multiple user journeys to be implemented through the use of a tagging system similar to an e-commerce site. This ensured that users mostly see information and content that is directly relevant to their needs.
Services
Brand Identity
Brand Strategy
Corporate Change
Digital Design
Sectors
Corporate
Finance
International
Lifestyle
Tech
Our bespoke gamification process helped customers find the credit card for their needs.
Insignias’ luxury experiences services are now used in 29 countries all over the world.
We successfully crafted a bespoke experience suited to customers’ unique lifestyle preferences.
360° offering
Insignia has constructed a 360-degree offering which is tailored and bespoke to the needs of each member.
“Underscore have been a great asset on our journey to evolve our unique brand offer of “Say Yes to Impossible” in the digital space. We are delighted with the finished product.”
Youlia Nagaytseva
Head of Product and Marketing
Ready to create the next big thing?
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