Employer Brand
Happy workforce. Happy business.
Culture, engagement and retention, built on a compelling employer value proposition.
Boost Retention
People Value
28%
lower staff turnover for organisations with a compelling employer brand.
Struggling to keep the talent you worked hard to attract? A compelling employer brand gives people a reason to join, to stay, and something authentic to believe in.
Boost Profit
People Engagement
23%
higher profitability for teams that are actively engaged, not just present.
Do your people feel genuinely invested, or simply clocked in? Engagement is not a mood, it is a measurable driver of performance that surfaces directly in your results.
Boost Awareness
People Advocacy
561%
further reach for brand content shared by employees.
Who speaks about your brand more convincingly than the people who live it daily? When employees become advocates, your message travels further and carries trust advertising cannot buy.
Boost Performance
People Alignment
3.5x
more likely to outperform peers for companies with clear internal comms.
When priorities shift, does the message reach everyone clearly, or get lost on the way? Aligned, well-informed people move faster together, and that alignment reaches the bottom line.
Case Study
McDonald's
Giving the world's premier fast-food chain a 92% innovation boost
Article
Strategy
Why a happy workforce is a business asset, not a nice-to-have
MFMS Group
Francis Moore
“A clearer identity, stronger collective voice, and collective shared vision marks a new chapter for our group. Thank you Underscore.”
400+
connected staff members
$60M
in fees under management
Brand Strategy
Defining potential. Adding value.
Brand Identity
Crafting a visual and verbal expression of your brand that builds recognition, recall and trust.
- Consistency across every touchpoint
- Recognition that builds value over time
- An identity that scales with your business
Brand Design
Shaping your brand experience across every channel, from first impression to lasting relationship.
- Experiences designed around real behaviour.
- Journeys that are intuitive to navigate.
- A brand that works as well as it looks.
Brand Positioning
Articulating your unique value in crowded categories based on current market analysis and competitive intelligence.
- Stand out in saturated markets.
- Positioning rooted in real intelligence.
- Your difference. Clearly defined.
digital delivery
Audience driven. Results focussed.
Website Performance
& Management
Implementing analytics driven thinking to connect multi-level business propositions within pre-determined business targets.
- SEO, UX and conversion optimised.
- Seamless journeys across every touchpoint.
- Data-led decisions. Measurable outcomes.
Digital
Marketing
Creating scalable media friendly outputs that maintain brand consistency across business divisions and services.
- Content that converts, not just informs.
- Consistent brand voice across all channels.
- More reach. More relevance. More results.
Performance
Tracking
Measuring and reporting pre-considered metrics and performance to prove effectiveness and return on investment.
- Reporting that proves ROI, clearly.
- KPIs tied to business objectives.
- Real-time dashboards. Zero guesswork.
Employer Brand
Happy workforce. Happy business.
Employer Value Proposition
Ensuring your organisation’s mission and culture gives employees a more powerful reason to work with you.
- A compelling reason to join and stay.
- Values and culture, powerfully expressed.
- Attract talent. Reduce turnover.
Employee Engagement
Campaigns and strategies that keep staff better engaged, informed and inspired, using data-driven insights.
- Campaigns that cut through internal noise.
- Engagement strategies grounded in insight.
- Staff informed, motivated and heard.
Corporate Intranets
Intuitive employee platforms that connect people, purpose and priorities across multiple geographies and offices.
- One hub for people, news and priorities.
- Connected teams across every office.
- Simple, intuitive, adopted fast.
We talk about solutions, not problems.
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