Academia
The Technology Group
Turning a value-added reseller into a £140 million tech giant
Green Tech
Digital Transformation
Net Zero
Since working with Underscore, Academia achieved a 25% increase in turnover growth scoring a record revenue of £140m. Following a 42% year-on-year growth in managed services revenue, Academia increased their workforce by 30% and has since expanded their capabilities in IT lifecycle management & managed services via a strategic acquisition.
Academia are a leading IT solutions provider specialising in Education, Public Sector and B2B. They partnered with Underscore to create a clear brand strategy in order to reposition their perception in the marketplace from value-added reseller, to a multi-service provider.
Pivotal to this process was a digital overhaul including a visual identity refresh, website redesign and relaunch, and the development of a content management system that provided their in-house team with both flexibility and consistency.
A future-focused relaunch celebrates their heritage as Apple and Abobe experts while opening up to a broader portfolio of new clients.
The new operating model was further expanded into a suite of interactive sales and marketing presentations.
The AcademiaONE launch video tells the story of a smoother, smarter, stress-free device lifecycle solution on their website, socials and events.
Part of the brand refresh includes a suite of over 1000 icons and a fresh new colour palette.
Imagery spans a wide variety from generative Ai to authentic candid photography that spotlights their employees.
£140M TURNOVER
Academia achieved a 25% increase in turnover growth scoring a record revenue of £140m following a 42% year-on-year growth in managed services revenue.
“Thanks for your support, hard work and dedication – we genuinely could not have done this without you.”
Georgina Swann
Group Head of Marketing
Ready to create the next big thing?
EST 22:24
/
CET 16:24
/
PKT 13:24
/
CST 23:24
/
JST 09:24
/
AEST 08:24
/
PST 01:24
/
UTC 18:24
/
GMT 17:24
/
BST 17:24
/
MST 00:24
/
AKST 02:24
/
HST 04:24
/
BRT 21:24
/
ART 21:24
/
CLT 22:24
/
EET 15:24
/
MSK 15:24
/
WET 17:24
/
AST 15:24
/
GST 14:24
/
IRST 14:54
/
IST 12:54
/
BST_BD 12:24
/
NPT 12:39
/
THA 11:24
/
WIB 11:24
/
SGT 10:24
/
PHT 10:24
/
KST 09:24
/
CST_CN 10:24
/
HKT 10:24
/
TWT 10:24
/
NZST 06:24
/
FJT 06:24
/
EAT 15:24
/
CAT 16:24
/
WAT 17:24
/
SAST 16:24
/
UTC+1 18:24
/
UTC+2 18:24
/
UTC-1 18:24
/
UTC-5 18:24
/