Brand Strategy
Brand Positioning
Articulating your unique value in crowded categories based on current market analysis and competitive intelligence.
Business Reach
Brand Differentiation
5x
market penetration for brands seen as meaningfully different by more people.
In a category where every option looks and sounds alike, what makes a customer reach out for yours? Strategic differentiation is what makes a brand stand out from the crowd.
Business Premium
Brand Position
94%
of a brand's pricing power comes from its position in the market.
Forever defending your price or discounting to win the deal? A clearly positioned brand earns the right to charge more, because buyers understand exactly what makes it different.
Business Demand
Brand Values
70%
more sales for brands whose audience know what they stand for.
If you asked ten customers what your brand stands for, would you hear ten answers? When your difference is defined clearly, people know exactly why to choose you.
Business Advantage
Brand Distinction
64%
of B2B buyers can't tell one digital experience apart from another.
What happens when buyers simply cannot tell you apart from the next option? Price becomes the only tiebreaker, and standing for something distinct avoids the race to the bottom.
Case Study
Academia
Turning a value-added reseller into a £140 million tech giant
Article
Strategy
Uniqueness is the most valuable thing your brand owns: Here's why standing out, not blending in, is what commands attention and price.
Brown Turner Ross
Sam Bushell
“We tasked Underscore to help evolve our brand to reflect the national firm that we’ve become, within the space of two months. They repositioned us digitally with a new company website and landed it perfectly alongside our National Telegraph newspaper campaign. We were very impressed with the work under those time pressures and would certainly recommend their services.”
135 years
of brand reputation
1.1 million
nationwide advertisement reach
Brand Strategy
Defining potential. Adding value.
Brand Identity
Crafting a visual and verbal expression of your brand that builds recognition, recall and trust.
- Consistency across every touchpoint
- Recognition that builds value over time
- An identity that scales with your business
Brand Design
Shaping your brand experience across every channel, from first impression to lasting relationship.
- Experiences designed around real behaviour.
- Journeys that are intuitive to navigate.
- A brand that works as well as it looks.
Digital delivery
Audience driven. Results focussed.
Website Performance
& Management
Implementing analytics driven thinking to connect multi-level business propositions within pre-determined business targets.
- SEO, UX and conversion optimised.
- Seamless journeys across every touchpoint.
- Data-led decisions. Measurable outcomes.
Digital
Marketing
Creating scalable media friendly outputs that maintain brand consistency across business divisions and services.
- Content that converts, not just informs.
- Consistent brand voice across all channels.
- More reach. More relevance. More results.
Performance
Tracking
Measuring and reporting pre-considered metrics and performance to prove effectiveness and return on investment.
- Reporting that proves ROI, clearly.
- KPIs tied to business objectives.
- Real-time dashboards. Zero guesswork.
Employer Brand
Happy workforce. Happy business.
Employer Value Proposition
Ensuring your organisation’s mission and culture gives employees a more powerful reason to work with you.
- A compelling reason to join and stay.
- Values and culture, powerfully expressed.
- Attract talent. Reduce turnover.
Employee Engagement
Campaigns and strategies that keep staff better engaged, informed and inspired, using data-driven insights.
- Campaigns that cut through internal noise.
- Engagement strategies grounded in insight.
- Staff informed, motivated and heard.
Corporate Intranets
Intuitive employee platforms that connect people, purpose and priorities across multiple geographies and offices.
- One hub for people, news and priorities.
- Connected teams across every office.
- Simple, intuitive, adopted fast.
We talk about solutions, not problems.
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