Brand Strategy
Brand Identity
Crafting a visual and verbal expression of your brand that builds recognition, recall and trust.
Brand Recognition
Business Growth
38%
more likely to be chosen for brands with a distinctive visual identity.
When a buyer scans a crowded market, does their eye settle on you or slide past? A strong identity system makes a brand the one buyers instinctively choose over the competition.
Brand Recall
Buyer Consideration
31%
more likely to be considered for brands that people instantly recognise.
How can a buyer shortlist a brand they can’t bring to mind? A distinctive visual identity builds the memory that lands you on their wish list long before price is even mentioned.
Brand Distinction
Business Impact
20%
of brands have a recognisable identity system.
Is your visual identity a loose collection of disjointed assets, or a coherent system that holds together? Build one strong enough that customers will recognise, remember and return to with confidence.
Brand Consistency
Business Profit
2x
profit growth for consistent brands vs chaotic industry rivals.
Does every part of your brand feel like one system, or pull in different directions? A coherent identity compounds steadily into deeper loyalty, stronger advocacy and enduring value.
Case Study
SRVO Property
Achieving 100% growth in 12 months for a property survey scale up
Article
Strategy
Why the strongest brand decisions start with evidence, not instinct: The case for understanding your market before you commit, not after you've launched.
RTL Adconnect
Katherine Westcar
“The team at Underscore has been simply great to work with over the last three years. They have consistently delivered top quality results and feel like an extended part of our own team that can either lead the way on key initiatives or provide marketing support wherever needed.”
19.1% increase
in year-on-year revenue
5-star GRESB rating
top 20% of companies globally
Brand Strategy
Defining potential. Adding value.
Brand Design
Shaping your brand experience across every channel, from first impression to lasting relationship.
- Experiences designed around real behaviour.
- Journeys that are intuitive to navigate.
- A brand that works as well as it looks.
Brand Positioning
Articulating your unique value in crowded categories based on current market analysis and competitive intelligence.
- Stand out in saturated markets.
- Positioning rooted in real intelligence.
- Your difference. Clearly defined.
digital delivery
Audience driven. Results focussed.
Website Performance
& Management
Implementing analytics driven thinking to connect multi-level business propositions within pre-determined business targets.
- SEO, UX and conversion optimised.
- Seamless journeys across every touchpoint.
- Data-led decisions. Measurable outcomes.
Digital
Marketing
Creating scalable media friendly outputs that maintain brand consistency across business divisions and services.
- Content that converts, not just informs.
- Consistent brand voice across all channels.
- More reach. More relevance. More results.
Performance
Tracking
Measuring and reporting pre-considered metrics and performance to prove effectiveness and return on investment.
- Reporting that proves ROI, clearly.
- KPIs tied to business objectives.
- Real-time dashboards. Zero guesswork.
Employer Brand
Happy workforce. Happy business.
Employer Value Proposition
Ensuring your organisation’s mission and culture gives employees a more powerful reason to work with you.
- A compelling reason to join and stay.
- Values and culture, powerfully expressed.
- Attract talent. Reduce turnover.
Employee Engagement
Campaigns and strategies that keep staff better engaged, informed and inspired, using data-driven insights.
- Campaigns that cut through internal noise.
- Engagement strategies grounded in insight.
- Staff informed, motivated and heard.
Corporate Intranets
Intuitive employee platforms that connect people, purpose and priorities across multiple geographies and offices.
- One hub for people, news and priorities.
- Connected teams across every office.
- Simple, intuitive, adopted fast.
We talk about solutions, not problems.
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