Brand strategy agency
Why partner with Underscore?
Our award winning brand strategy agency team is based in London, with a balance of connected thinkers and digital innovators helping to get your brand the best results.
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Hola
你好
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Bonjour
Olá
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What we do
We elevate presence, engage audiences, and drive success.
With experience within a wide range of sectors from food to finance and professional services to property, when you partner with us, you gain access to an international agency that delivers evidence-based and future-focused strategies that can put your brand at the top.
Our services include ROI modelling for brand activity, market opportunity planning, brand and comms strategies, and an approach that is tailored to you.
What we do
Our brand strategy services from London bring your brand new structure and confidence; while helping you prepare for the future and all it may bring.
We aim to replace the traditional methods with evidence-based direction and real world thinking that your brand will need to reach the audiences you want. Here’s how.
Our Process
We craft powerful brand strategies and leading edge design solutions that elevate your brand’s recognition, reach, and returns. Here’s how:
We get underneath
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Our team will often dive into and challenge your brief in order to strengthen your business objectives. From there we outline the audience truths and market dynamics shaping demand, so you can gain clarity on what really drives your brand’s performance, allowing you to make more confident, data-led decisions going forwards.
We add weight
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We have 30 years of experience in creating solutions that carry relatable meaning and messages that are uniquely tailored to your brand. One that will stand strong in a crowded and changing market landscape, supported by a range of strategic narratives that your teams can use consistently across all channels.
We make a connection
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From there we seek to turn your strategy into meaningful communication. Through careful content planning, dedicated comms frameworks, and long term activation guidance, we ensure your brand connects with the audiences who matter most.
Brand strategy & audits
Our multi-layered approach is designed to gain a detailed understanding of your current branding strategy and assess its strengths and weaknesses.
This will involve assessing your visual and verbal identity (plus any sub divisional or partner brand concerns) across all platforms to ensure consistency and alignment with your wider brand goals.
Audience insight & perception analysis
Reaching your target audience is critical to your brand performance; so ensuring your brand resonates and reaches them is vital for our success.
Our audience-first brand strategy focuses on how your customers, partners, and prospects perceive your brand and how your new strategy can then amplify this. To do this we review and test your audience reach, sentiment analysis, segmentation, and behavioural insights.
Content & media planning strategies
In this day and age, you cannot have branding without original content and carefully planned use of media; they go hand in hand.
We will ensure you have a solid strategy in place that utilises the tools that come with social media and content creation. Our content strategy team in London will create an in-depth plan that considers trends and helps keep your brand consistent.
Market position & competitor benchmarking
Understanding the factors behind your market position and keeping a close eye on your competitors gives your brand an advantage in identifying potential risks and opportunities, and possible areas where your brand owns distinct ground to perform.
Internal brand alignment
Your people are ultimately the ones that put everything into action. Ensuring your brand is aligned and understood internally is therefore essential for success.
We look at internal understanding, confidence, and alignment around your brand’s purpose, values, culture, and messaging. This helps ensure the inside of your business closely matches what is seen and heard on the outside.
Performance measurement & ROI assessment
Ensuring that all the time and effort you put into your brand is paying off is a central part of what we do. We work with our clients to monitor ongoing performance and can create ROI modelling for brand activity to ensure you get the best out of your branding.
Strategic recommendations & roadmap
With input from our clients we then create a fully tailored roadmap for your brand that is unique to your business and the industry you operate in.
Strategic and flexible plans with ongoing monitoring help ensure your strategy is always moving with the times and trends.
Case Studies
McDonald’s
McDonald’s
Curiosity Club
Giving the world's premier fast-food chain a 92% innovation boost
Academia
Academia
The Technology Group
Turning a value-added reseller into a £140 million tech giant
Thrive at five
Thrive at five
Play, learn and thrive
Helping a UK charity improve 97% of children’s communication skills
Let’s turn your branding into a strategy that works
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