Thrive at five
Play, learn and thrive
Helping a UK charity improve 97% of children’s communication skills
Communities
Foundation
Illustration
Since working with Underscore, Thrive at five have continued to support over 644,000 young people with a network of 52,000+ members. Total gross income for the charity grew from £1.40 million to £1.78 million in just 2 years. The UK-based Charity have demonstrated significant improvements in child development with 97% of participating children improving their language communication skills. Helping children build strong foundations for life, Thrive at five were also able to half the number of children with severe language delays in targeted, dropping from 39% to 19% in just 2 years.
Schools using the Thrive approach have 27% fewer exclusions than the national average, 3% lower school absence and a 5% improvement in teacher wellbeing within 1 academic year.
Thrive at Five is a collective impact initiative, aiming to help children in disadvantaged communities achieve improvements in school readiness. We created a brand world approach for this target group in order to get a feel for their wants and needs and this involved a review of all associated lifestyle connections they may currently have.
The outcome was a colourful eye catching and playful brand style that carried a serious message notably that parents’ views can be used to inform strategies for early years support and ensuring that local early years strategies are informed by evidence and science.
With the focus of their programme being so clearly mapped out as offering positive benefits for the community, it was vital that we understood the behavioural patterns of this group in order to more clearly speak their language.
Assessments by the national Early Years Foundation Stage (EYFS) of a child’s physical, social and emotional, and cognitive development have found that children from low-income families are less likely to develop positively across social, emotional, cognitive, and physical measures by the end of the age of 5 compared to their more advantaged peers and acting to address the problem has been challenging.
Underscore were appointed to help them simplify and articulate their programme benefits in ways that would be engaging for multiple audience groups.
Services
Animation
Brand Guidelines
Brand Identity
Brand Naming
Brand Strategy
Digital Design
Sectors
Charity
Thrive at Five can now build trusted relationships with local communities and the decision makers from the public sector, acting as a bridge between the two.
The local health authority now contributes £200K to a joint annual fund.
They are now developing a sustainable brand model that can be replicated nationally.
Thrive at Five will develop its model to ensure it is proven to be effective, affordable and can be replicated and adapted in different community contexts.
“A big thank you from all of us for your and your team’s hard work and effort. The templates look fab and will really help bring a professional look and feel to what we’re doing.”
Aida Cable
Thrive at five
Ready to create the next big thing?
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