Business Strategy
Market Insights & Stakeholder Analysis
Understanding the beliefs and behaviours of diverse and relevant markets to inform strategic brand decisions.
Business Growth
Market Evidence
2x
more likely to achieve above-average profits for companies that lead with insight.
How many big decisions still rest on instinct rather than evidence? Insight replaces guesswork with clarity, so the choices shaping your brand reflect what your markets actually do.
Business Confidence
Market Validation
42%
of new ventures fail from a lack of proven market demand.
Considering a new product, market or territory? The costliest launches fail not from weak execution but from misreading whether the audience genuinely wanted what was offered at all.
Business Relevance
Market Understanding
73%
of customers expect brands to understand their needs.
Certain you know what your customers truly want, or leaning on old assumptions? Many feel misunderstood by the brands they buy, and that gap is where rivals win.
Business Advantage
Market Intelligence
84%
of businesses now experience a more competitive market.
Do you truly know where you stand against every rival, new and established? Mapping the competitive landscape reveals the gaps to own and the threats to answer early.
Case Study
Frasers Property
Building the largest Fitwel-certified portfolio in the world
Article
Strategy
Why the strongest brand decisions start with evidence, not instinct: The case for understanding your market before you commit, not after you've launched.
RTL Adconnect
Katherine Westcar
“The team at Underscore has been simply great to work with over the last three years. They have consistently delivered top quality results and feel like an extended part of our own team that can either lead the way on key initiatives or provide marketing support wherever needed.”
19.1% increase
in year-on-year revenue
5-star GRESB rating
top 20% of companies globally
Business Strategy
Defining potential. Adding value.
Market Insights &
Stakeholder Analysis
Understanding the beliefs and behaviours of diverse and relevant markets to inform strategic brand decisions.
- Data-led insights. Informed decisions.
- Consumer trends, attitudes and motivations.
- Competitive landscape mapping.
Truth
Workshops
Discovering better ways to unlock business growth through a review of your brand strategy and communications.
- Clear strategic direction, fast.
- Uncover how to unlock your growth.
- Brand health assessed. Gaps identified.
Brand Architecture
& Positioning
Articulating your unique value in crowded categories based on current market analysis and competitive intelligence.
- Stand out in saturated markets.
- Positioning rooted in real intelligence.
- Your difference. Clearly defined.
digital delivery
Audience driven. Results focussed.
Website Performance
& Management
Implementing analytics driven thinking to connect multi-level business propositions within pre-determined business targets.
- SEO, UX and conversion optimised.
- Seamless journeys across every touchpoint.
- Data-led decisions. Measurable outcomes.
Digital
Marketing
Creating scalable media friendly outputs that maintain brand consistency across business divisions and services.
- Content that converts, not just informs.
- Consistent brand voice across all channels.
- More reach. More relevance. More results.
Performance
Tracking
Measuring and reporting pre-considered metrics and performance to prove effectiveness and return on investment.
- Reporting that proves ROI, clearly.
- KPIs tied to business objectives.
- Real-time dashboards. Zero guesswork.
Internal comms
Happy workforce. Happy business.
Employer Value Proposition
Ensuring your organisation’s mission and culture gives employees a more powerful reason to work with you.
- A compelling reason to join and stay.
- Values and culture, powerfully expressed.
- Attract talent. Reduce turnover.
Employee Engagement
Campaigns and strategies that keep staff better engaged, informed and inspired, using data-driven insights.
- Campaigns that cut through internal noise.
- Engagement strategies grounded in insight.
- Staff informed, motivated and heard.
Corporate Intranets
Intuitive employee platforms that connect people, purpose and priorities across multiple geographies and offices.
- One hub for people, news and priorities.
- Connected teams across every office.
- Simple, intuitive, adopted fast.
We talk about solutions, not problems.
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