Sam

Your pocket travel assistant

Saving FCM Travel consultants 50,000 hours with AI technology

Data Integration

E-commerce Solutions

Software Dev

Since working with Underscore, the AI-driven chatbot and mobile app has helped FCM Travel consultants save 50,000 hours, allowing them to focus on more complex tasks. The efficiency gains that SAM contributed to FCM Travel resulted in a 13% increase in total transaction value per consultant and plays a key role in the productivity gains of FCM’s corporate division, which recently achieved a record TTV of $12.3 billion.

In the travel industry, SAM is now widely recognised as a “game-changer” for its ability to provide instant, tailored, and secure information to it’s users.

The goal for Sam was to create a credible face and personality to launch and build awareness of this industry changing artificial intelligence.

We developed an integrated strategy to build curiosity behind who Sam is and introduce the benefits to business audiences, including giant digital screens that replicated the in pocket mobile experience.

Your CT Assistant Sam has now become a core product that underpins many of FCMs technology offerings. Concentrating on the target audience of each brand/product Underscore has integrated Sam into a variety of formats including launching it as part of the Corporate Traveller brand as Your CT Assistant at the Business Travel Show.

Services

Brand Identity

Communications

Digital Design

Placemaking

Sectors

Tech

Meet sam floor graphic at the entrance of a event

Creating a credible face and personality to launch and build awareness of this industry.

The global market of travel technologies was estimated to be worth 8.6 billion U.S. dollars

Sam :] has now become a core product that underpins many of FCMs technology offerings.

Sam tote bag with facial expressions of the ai

70% of travelers use smartphones for travel research.

Sam stationary including notebook, letterhead and cup

“The brand empowers everything that Sam:] is and does. It’s clean, slick, simple and clear”

Marc Blanes
UX Director

Ready to create the next big thing?

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