Slingsby Gin
The Spirit of Harrogate
Helping a gin brand reach a £10 million sales milestone and win 100 awards
Authentic
FMCG
Rich Heritage
Since working with Underscore, Slingsby Gin achieved significant growth, selling over 2,000 bottles within the first eight weeks of its launch, with share in the overall gin category rising from 10.8% to 29.6% in just one year. Reaching a £10 million sales milestone just 3 years later, the company reported a 147% year-on-year growth in retail sales value.
Slingsby Gin have gone on to earn numerous industry accolades including top honours at the San Francisco World Spirits Competition, Gin Masters, London Spirits Competition, and World Gin Awards with their Rhubarb Gin notably recognised as “Britain’s favourite”.
Slingsby Gin is a leading spirit company from Yorkshire that celebrates its unique heritage at every level. Underscore were tasked here with the strategic role of naming the product, the parent company and delivering the brand design and packaging strategy ahead of the product launch.
As a solution we first turned to their spiritual home to create the name ‘Spirit of Harrogate Limited’ for the parent company then focussed on historic authenticity and originality when naming this extremely popular gin brand.
Services
Brand Campaign
Brand Identity
Brand Naming
Digital Design
Logo Design
Marketing Strategy
Story Crafting
Sectors
Food & Beverage
Lifestyle
We looked into local history and real personalities to inspire the Slingsby name and identity.
Founded in history but perfect for the gin lovers of today and tomorrow.
Our market research revealed that the estimated value of the UK gin industry was £3BN at the time of the rebrand.
Slingsby has now gained recognition on a global scale, with over 60 awards including UK Gin Brand of the Year from Berlin and others from San Francisco, New York and China.
“The packaging really captures the spirit of Harrogate, synonymous with its beautiful and restorative nature and delivered in a bottle.”
Slingsby Gin
Ready to create the next big thing?
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