Pocketbook
A pocket full of experiences
From Swiss scale-up to the world’s 3rd largest e-reader manufacturer
E-reader
International
Packaging
Since working with Underscore, Pocketbook is now recognised as the world’s third-largest manufacturer of e-readers, holding their position alongside Amazon and Kobo. With a current e-reader revenue of approximately US$220 million, their ecosystem provides access to over 4.5 million e-books and 90,000 audiobooks through their dedicated bookstore.
PocketBook is a multinational company which produces e-book readers based on E Ink technology (an electronic paper technology) under the PocketBook brand. They tasked Underscore with a review of their well established brand identity, to make it more relevant for the millennial market and to help them become market leaders.
Our colour coded packaging gave the brand an injection of energy and allowed us to connect their advertising better for their four product verticals, each now having its own story to explain the product family USPs.
This approach gave Pocketbook more versatility to shout about a whole host of brand benefits and product capabilities and the brand has grown to become the world’s third largest manufacturer of electronic readers, with 400,000 active subscribers to their content services.
Colour coded packaging helped us to connect their new product range with different customers.
Pocketbook products are now sold in 35 countries worldwide.
Each product has own story to explain the USPs.
Pocketbook has since grown to become the world’s third largest manufacturer of electronic readers.
“As an established international brand, we wanted to work with an agency in London with experience of reaching international audiences.”
Evgeniy Zaitsev
Pocketbook
Ready to create the next big thing?
EST 21:04
/
CET 15:04
/
PKT 12:04
/
CST 22:04
/
JST 08:04
/
AEST 07:04
/
PST 00:04
/
UTC 17:04
/
GMT 16:04
/
BST 16:04
/
MST 23:04
/
AKST 01:04
/
HST 03:04
/
BRT 20:04
/
ART 20:04
/
CLT 21:04
/
EET 14:04
/
MSK 14:04
/
WET 16:04
/
AST 14:04
/
GST 13:04
/
IRST 13:34
/
IST 11:34
/
BST_BD 11:04
/
NPT 11:19
/
THA 10:04
/
WIB 10:04
/
SGT 09:04
/
PHT 09:04
/
KST 08:04
/
CST_CN 09:04
/
HKT 09:04
/
TWT 09:04
/
NZST 05:04
/
FJT 05:04
/
EAT 14:04
/
CAT 15:04
/
WAT 16:04
/
SAST 15:04
/
UTC+1 17:04
/
UTC+2 17:04
/
UTC-1 17:04
/
UTC-5 17:04
/