Nulty Lighting
More than meets the eye
From boutique UK design firm to multinational lighting solutions leader
Award Winning
Global
Lighting Design
Since working with Underscore, Nulty Lighting has branched out it’s lighting design consultancy with offices in London, Dubai, Miami, Bangkok, Pune, Bengaluru, Lisbon, and Singapore. The firm has also expanded its reach with its sister brand, Studio N, operating in London.
Operating with an estimated revenue of approximately $5.3 million, Nulty Lighting has gone on to win numerous prestigious industry awards for their innovative, high-end projects, including multiple wins at the LIT Design Awards, WIN Awards, and Build Back Better Awards.
Nulty is now a leading name in the world of international lighting design. They came to Underscore to develop their brand position and story and we achieved this through a period of consultation for their staff, their stakeholders and their customers.
The resultant brand solution of Nulty+ was created to celebrate their growing team and international offer as their story evolves into new markets with new capabilities.
With a bold visual identity and confidently told brand story, Nulty+ is now a mighty lighting design brand with numerous subsidiaries that delivers creative lighting solutions for a vast array of clients including Selfridges, Bloomingdales, Yauaatcha and Manchester United.
Services
Brand Guidelines
Brand Identity
Brand Naming
Brand Strategy
Communications
Corporate Change
Digital Design
Logo Design
Story Crafting
Sectors
Corporate
Property
The brand solution focused on positioning Nulty as a movement to belong to and follow.
Following the rebrand, Nulty opened 4 new offices in Dubai, Beirut, Miami and Bangkok.
With a bold visual identity and clear brand positioning, Nulty+ is now a globally established design brand.
Award Winning
Darc Awards 2021 shortlisted Lit Lighting Design Awards 2021 Honorable Mention Design Middle East Awards 2021 Shortlist.
“Big thanks to the team at Underscore for the brand delivery here.”
Paul Nulty
Nulty Lighting
Ready to create the next big thing?
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