LandTech
Building technologies for property
Transitioning a UK proptech firm to a global $36.3 million house of brands
Disruption
Innovative
Prop Tech
Since working with Underscore, LandTech has gone on to power land acquisition for all of the top 10 house-builders in the UK, and serves 2,000+ customers with technology that has supported the development of 25,000+ homes. Considered one of the fastest-growing PropTech companies in the UK, LandTech is now estimated at $36.3 million in annual revenue. Following a £42 million investment to expand their operations, the “LandTech Community” platform now has over 2,000 active members.
LandTech is the UK’s fastest-growing proptech company, helping the property market and property deals to move faster and more efficiently. They came to Underscore to review their brand positioning and provide a platform that could help them adapt and grow in the future.
The property world is growing increasingly complicated, with more regulations, more data, and more competition. To really succeed in the new era you need to cut through that complexity.
Our work to rebrand their parent company then led to a wider group repositioning and a house of brands for their subdivisions with a disruptive design style to showcase a whole new set of tools and technologies for differing market audiences and capabilities
Services
Brand Guidelines
Brand Identity
Corporate Change
Digital Design
Logo Design
Sectors
Property
Tech
We wanted to break the mould of a traditionally corporate looking marketplace.
LandTech now represents the future of the property industry.
Our market research revealed that the proptech industry has grown by 1000% in the last 4 years.
Our competitor landscape analysis revealed that the value of proptech, or real estate technology investment is over $24 billion.
“Our new branding clearly defines our Landtech group offer, with added flexibility for the new brands we are planning in the future.”
Landtech
Ready to create the next big thing?
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