Homegrown
Business as unusual
Growing a community of over 4,500 business leaders and investors
Digital Transformation
Members Club
Social Events
Since working with Underscore, HomeGrown has increased its membership of high-growth entrepreneurs, investors, and business leaders to over 4,500 members, hosting around 30 events per month, including pitch evenings, investor suppers, yoga brunches and educational leadership-based talks and workshops. Following the launch of their “Green Shoots” initiative, HomeGrown we’re able to secure over £25 million in funding to support early-stage, sustainable businesses in the UK.
Homegrown has gone on to receive numerous industry recognitions and awards, earning the title of “Members Club of the Year” and a winning “Sustainable Business Award” at the London Lifestyle Awards. They also became the first private members’ club to be awarded the prestigious Butterfly Mark, verifying high standards of sustainability and social responsibility across their entire value chain.
Home Grown is one of London’s leading members club for entrepreneurs. They came to Underscore to build a better digital community for their brand, so we needed to ensure that our strategic solution could connect the dots more easily between the club itself and their membership.
Our digital solution featured a new messaging and creative approach based on desired customer targets, then we integrated multiple APIs and a CRM to help members connect better online, showcase and book digital events such as webinars and also to help members book private spaces to meet
Services
Brand Identity
Communications
Corporate Change
Digital Design
Digital Marketing
Placemaking
Sectors
Lifestyle
Property
A rebrand to celebrate the unique connectivity and personality at Home Grown.
There are over 5,000 members in the community of entrepreneurs, professionals and investors at HomeGrown.
We connected the dots between the club itself and their membership.
Club of the year
HomeGrown were awarded ‘Members Club of the Year’ by London lifestyle awards.
‘We love the new website from Underscore as it reflects both our unique ecosystem and our club facilities in equal measure. It also provides an amazing platform for members to share knowledge and contacts through our webinars and our virtual events.”
Jessica Barwell
Marketing Communications Manager
Ready to create the next big thing?
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