Dar Al Fikr
Faith, Righteousness, and Wisdom
Transforming an institution from local excellence to global recognition
International
Islamic Environment
Private School
Our work with Dar Al Fikr was more nuanced than a brand strategy exercise. The school operates in an increasingly competitive market, both locally and internationally, and needed to differentiate itself without diluting the religious heritage and traditional values central to its identity and its community. Research highlighted several areas the brand would need to hold in balance: tradition and contemporary thinking, spiritual and physical human needs, and the celebration of religious roots alongside a forward-looking, globally minded outlook.
We delivered a brand strategy expressed through the idea of “A Balanced Life” and a brand promise of “a community of life-long learners”. This was supported by a clear set of values, a defined brand personality and a considered tone of voice that is sophisticated yet approachable, globally minded yet rooted in local heritage.
Dar Al Fikr now has a robust and clearly articulated brand platform that guides all future creative and communications work. It provides the school with a consistent story, a well-defined audience strategy, and a credible set of reasons to believe, giving it a strong strategic foundation from which to grow its reputation, engage its community, and pursue its ambition of becoming a globally recognised name in education.
Dar Al Fikr is a Saudi Arabian school empowering students through the Quranic mission of “Iqra”—the divine call to read, learn, and discover. They nurture individuals who are true believers at heart, righteous in action, and wise in thought.
Dar Al Fikr prepare students for higher education through rigorous academic courses and specialised programs and have built an integrated, holistic curriculum that excels in both the Arabic language and Islamic education. Over the years, more than 3,000 graduates have passed through their doors, going on to achieve extraordinary success and contribute uniquely to their nation.
Services
Brand Identity
Brand Strategy
Corporate Change
Customer Journey Mapping
Digital Discovery
Story Crafting
Sectors
Corporate
International
The star motif is a powerful symbol of the aspirations of Dar Al Fikr students and teachers alike; those deserving the responsibility of being light-bearers and leaders in the world.
The brand essence is comprised of balance and harmony which, symbolic of the school itself, is made up of many individual elements which unite to form a single holistic entity.
Dar Al Fikr Schools blend strong educational practices with the development of humanitarian values such as integrity, fairness and honesty, aspiring to develop students who do not just excel academically, but are exceptional individuals.
The Dar Al Fikr concept of competency implies more than just the acquisition of knowledge and skills; it involves the mobilisation of values and beliefs to meet the complex demands of uncertainty and change.
We created a new site map with revised user journeys to better enhance the visitor experience, accounting for each audience group by balancing relevant information with engaging content.
“True believers at heart, righteous in action, and wise in thought”
Dar Al Fikr Schools
Ready to create the next big thing?
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