CLS
Creating Life Stories
Celebrating 30 years of business with £143 million in property sales
Digital Transformation
FTSE200
Sustainability
Since working with Underscore, CLS have increased lettings by 17%, increased net rental income by 3.8%, secured £7.5 million of annual rent through 52 lease events and completed on £143 million of property sales.
CLS is a FTSE 200 office and commercial property specialist company owning around £1.9 billion of office and commercial space around Europe in the UK, France and Germany. They came to us on their 30th year to refresh their identity from the bottom up to better reflect the business that they are today and to celebrate their rich history throughout Europe.
Underscore helped them achieve this by aligning their strategic vision to their tenants business objectives, reinforcing the diversification in their key markets and elevating the importance of sustainability across all aspects of their business.
Our approach has driven their business forward and helped to enhance their profile within the sector. In doing so we took the opportunity to strengthen their brand for a digital-first world to coincide with a relaunch that celebrated 30 years of ‘Creating Life Stories’ for themselves and their tenants.
Services
Brand Guidelines
Brand Identity
Brand Naming
Brand Strategy
Corporate Change
Logo Design
Story Crafting
Website Design
Sectors
Corporate
Property
Our story of ‘Creating Life Stories’ reflected their bold vision to be a supportive, progressive and sustainably focused commercial landlord.
CLS has 83 total properties based in 4 European countries.
We used technologies such as mapping technology and transitions to present CLS and their portfolio as being a digital first brand.
By aligning CLS’s vision with their tenants’ stories and ambitions, we helped to strengthen their customer promise and connections into the future.
£1.9 billion property value
Managing 6.3 million sq ft of office space, CLS have increased lettings by 17%, increased net rental income by 3.8%, secured £7.5 million of annual rent through 52 lease events and completed on £143 million of property sales.
“The Underscore team were terrific in helping us celebrate our 30 years of life at CLS and bringing the new brand and website to life, thanks again.”
David Fuller
Chief Operating Officer, CLS
Ready to create the next big thing?
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