Antarctica
Your trusted guide
From boutique hedge fund firm to $4.5 billion asset solutions provider
International
Asset Management
Fintech
Since working with Underscore, Antarctica now manages $4.5 billion in assets with a most recent estimated annual revenue rise to $6.1 million. Their growth strategy focuses on leveraging AI for enhanced portfolio assessment, data analysis, and customised investment recommendations, particularly for Asian and Middle Eastern markets. Recently Antarctica revamped its ‘Antarctica Hub’ to improve user experience, allowing for faster access to real-time, AI-driven performance metrics and research, which reduced reporting time by 60%.
Antarctica Asset Management is a leading provider of Hedge Fund solutions to a diverse and global client base, which includes institutional investors, private banks and high net worth individuals. They needed help articulating their evolving service offerings to engage a wider audience, while not alienating their current clients.
With the majority of their work being in Hong Kong and the UK, the use of language, colour and symbols were hugely important to get right within this rebrand. The difference in cultural associations meant that we had to curate a brand that coherently spoke to both audiences.
The solution was a new identity formed of multiple triangles, all pointing back to one point – the pinnacle – the guiding light. The overlap of each triangle and layering of colour is then introduced to convey the depth of knowledge and insight that the Antarctica team have and the sharp, clean lines of the marque and typography mirror the ‘on the ball’ nature of the team.
It was also important to keep rooted in the theme of ‘Antarctica explorers’, guiding their clients through uncharted terrain, so the range of blues was inspired by the colours of Antarctica, and concise messaging repositions Antarctica as the gateway to unexplored hedge funds and private equity investment territories.
Services
Brand Guidelines
Brand Identity
Digital Design
Logo Design
Sectors
Finance
International
Tech
We created multiple triangles, all pointing back to one point as the guiding light.
The layering of colour was introduced to convey their depth of knowledge and insight.
Antarctica have $2bn assets under management with continued growth.
Antarctica services over 200 Allocators, Institutional Investors, Private Banks, Wealth Managers, Family Offices & High Networth Individuals.
“We really appreciate the finished brand and seeing how it all works for our company.”
Antarctica
Ready to create the next big thing?
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