Academia
The Technology Group
Turning a value-added reseller into a £140 million tech giant
Green Tech
Digital Transformation
Net Zero
Since working with Underscore, Academia achieved a 25% increase in turnover growth scoring a record revenue of £140m. Following a 42% year-on-year growth in managed services revenue, Academia increased their workforce by 30% and has since expanded their capabilities in IT lifecycle management & managed services via a strategic acquisition.
Academia are a leading IT solutions provider specialising in Education, Public Sector and B2B. They partnered with Underscore to create a clear brand strategy in order to reposition their perception in the marketplace from value-added reseller, to a multi-service provider.
Pivotal to this process was a digital overhaul including a visual identity refresh, website redesign and relaunch, and the development of a content management system that provided their in-house team with both flexibility and consistency.
A future-focused relaunch celebrates their heritage as Apple and Abobe experts while opening up to a broader portfolio of new clients.
The new operating model was further expanded into a suite of interactive sales and marketing presentations.
The AcademiaONE launch video tells the story of a smoother, smarter, stress-free device lifecycle solution on their website, socials and events.
Part of the brand refresh includes a suite of over 1000 icons and a fresh new colour palette.
Imagery spans a wide variety from generative Ai to authentic candid photography that spotlights their employees.
£140M TURNOVER
Academia achieved a 25% increase in turnover growth scoring a record revenue of £140m following a 42% year-on-year growth in managed services revenue.
“Thanks for your support, hard work and dedication – we genuinely could not have done this without you.”
Georgina Swann
Group Head of Marketing
Ready to create the next big thing?
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