RTL AdConnect
Reach More
Helping a global media powerhouse reach 160 million viewers daily
International
Business Transformation
Media Sales
AI Integration
Since working with Underscore, RTL AdConnect has evolved from a video sales house for RTL Group, to a high-quality content and ad-tech solutions provider, helping brands navigate the fragmented European media landscape. Following a merging with G&J International Media Sales and Smartclip, RTL AdConnect has become a unified international advertising powerhouse called RTL AdAlliance and has since branched it’s operations into North America.
Managing a vast, premium portfolio of over 100 TV channels, 350 print publications, 40 radio stations, and 5,000 premium web properties, RTL AdAlliance runs targeted ads to 37 million households and gains over 4 billion online video ad impressions per month.
RTL is the established leading international media provider across the European region. They needed a new brand to promote media sales opportunities across a growing range of countries and technology channels as they expand into new territories to compete with threats from global competitors such as Google and Facebook.
Our brand solution after consultation of their key teams in England, France and Germany was designed to present a unified approach named RTL AdConnect that can adapt to match differing customer needs in different countries. We then moved to strip back their underused content across their websites, to ensure their brand channels now have a clearer positioning and sales point for users to focus on the amazing brand content on offer from RTL and its global media partners.
Services
Brand Identity
Brand Naming
Corporate Change
Digital Design
Digital Marketing
Employer Branding
Sectors
Corporate
International
The rebrand solution needed to contend with competitors such as Google and Facebook.
160 million viewers reached daily
RTL AdAlliance runs targeted ads to 37 million households and gains over 4 billion online video ad impressions per month.
216 million video views per month
Managing a vast, premium portfolio of over 100 TV channels, 350 print publications, 40 radio stations, and 5,000 premium web properties.
The rebrand formed a more digital business where their clients can compare the latest viewer data.
“We have built a relationship over time that has enabled Underscore to understand our audiences and create a brand with a focus on the brand experience required for a global business.”
Carine Jean Jean
RTL Adconnect
Ready to create the next big thing?
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