Olam
Growing Responsibility
Earning a global agri-business ‘Top Employer’ certification in 10 countries
International
Agriculture
AI Integration
Since working with Underscore, Olam Group has undergone a major structural reorganisation, separating it’s business into three main operating groups: Olam Food Ingredients, Olam Agri and Remaining Olam Group.
This was followed by a period of high revenue growth driven by volume and price increases with Olam Group seeing a recent full year revenue rise of 19.3% to S$67 billion, with EBIT (Earnings Before Interest and Taxes) increasing by 13.2% to S$2.2 billion. Olam Food Ingredients revenue rose 30.6% to S$28.5 billion with EBIT of S$1.1 billion, Olam Agri revenue increased 12.7%, and Remaining Olam Group reported an EBIT of S$197.7 million.
As a result of our work on their Employer Value Proposition, Olam has been certified as a Top Employer 2026 in 10 countries, with Africa certified as a Top Employer for the sixth consecutive year.
With a direct presence in 65 countries, Underscore was appointed as Olam’s London-based agency to help develop their long-term aspirations with regard to their brand, corporate & internal communications.
Olam works with 3.5 million farmers globally and we recognised that it was crucial to communicate the human story behind the brand by showing who they are continually investing in education and people and supporting the communities that they work within.
Our communications and creative strategy helped rearticulate Olam International’s position as an ethical supply chain manager committed to development and investment in developing parts of the world.
Services
Brand Guidelines
Brand Strategy
Corporate Change
Story Crafting
Sectors
Corporate
International
We repositioned Olam as a conscientious and influential player in the international agricultural industry.
Olam is considered the number 1 agri-business operating from seed to shelf in 70 countries.
Our communications helped articulate Olam as an ethical supply chain manager committed to development and investment in developing parts of the world.
$1 trillion increase
Our marketplace analysis revealed that, according to the African Development Bank, Africa’s food and agriculture market could increase from US$280 billion a year in 2023 to US$1 trillion by 2030.
Pivotal to the success of the campaign was an understanding of how crucial it is to communicate the human story behind the brand.
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