Colorminium
Finish Happier
Helping a premier London-based façade specialist double it's net worth
Digital Transformation
PropTech
Responsible Resourcing
Since working with Underscore, Colorminium has seen it’s net worth almost double from £4.5M to £8M and it’s total liabilities reduced by almost 2 thirds from £12.3M to £4.6M. Reaching a record revenue of £24.6M in the last financial year, Colorminium has maintained a strong reputation, earning industry accolades such RIBA and BCIA awards. Employees have rated Colorminium with a 4.4/5 for pay, benefits and work-life balance, and 4.2/5 for culture and management as a result of our Employer Value Proposition.
Colorminium is a leading name in the UK construction industry that has been shaping the London skyline for almost 50 years. They partnered with Underscore for a rebrand and to rethink their business model in order to win more business. The outcome was a new brand story of “London’s facade strategists” and an animated video that sold the promise of ‘finish happier’ across all of their customer communications.
Services
Brand Guidelines
Brand Identity
Brand Strategy
Communications
Digital Design
Employer Branding
Logo Design
Sectors
Corporate
Property
Our story of ‘finish happier’ reflected their unique approach to service delivery in this sector.
77% agreed that a strong façade partner relationship is critical to a project success.
We introduced bespoke illustrations across all of their communications.
We helped them stand out in the fiercely competitive London market.
Award winning
Colorminium has been chosen as winner of the 2022 RIBA London Awards recognising and celebrating the outstanding architecture across London.
“Thank you so much to you and the team, so much passion and energy in bringing this to life, very much greater together.”
CEO
Colorminium
Ready to create the next big thing?
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