In just a little over 10 years, Google has become such a powerful watchword for business trend setting that ‘what would Google do’ is not an uncommon question to be asking.
Media pundit and thinker Jeff Jarvis tackles this question head on with a new book by the same title. He breaks down Google’s practices into 12 distinct rules and then applies them to industries like our own media and advertising.
In short, he states that because Google rewards relevance, it encourages better, more effective advertising, and through Search, they enable any brand to speak with customers without advertising.
We believe there should always be room for well delivered advertising but we agree that the future balance of the mix may be worth keeping at least one eye on. What do you think?