Last week Virgin media revealed their new look flagship store in London’s White City Westfield shopping centre.
The store takes a digital approach to retail, highlighting a sense of theatre and experiential elements. Based around ‘Media Street’, customers enter a half constructed house showcasing Virgin’s fibre optics, Tivo and broadband services. To add to the wow factor, a gesture controlled wall welcomes customers in-store with images of Richard Branson, Mo Farrah or a huge T-Rex dinosaur, and can be used to browse Virgin’s mobile phones. Traditional till points have been replaced with tablets used by store staff to fully promote a digital shopping experience.
The concept store was designed by Allen International. Roy Lowe, senior designer claims ‘I think it will be one of the most high tech shops in a shopping centre experience’. The interior design elements feature Union Jack prints to continue the iconic Virgin Media branding.
We’re quite excited about the integration of digital elements in retail and especially like the idea of the motion-censored wall. Anybody else experienced any exciting digital retail concepts?