The ability to use social media for more than brand awareness and turn this ever-evolving marketing sector into a profitable part of a business is a continual challenge in which marketers are increasingly demanding tangible results.
Breakthrough Breast Cancer charity released it’s first social media fundraising campaign in an attempt to tackle this pressure and encourage more than just “likes”, “re-tweets” and posts.
It’s asking fans to post a photograph of themselves holding a sign showing the change they will make if their friend’s donate in order to encourage peer–to–peer fundraising.
As Marketing Week reported, “the campaign is aimed at all ages…particularly focused on the younger generation who tend to engage most on social media. Breakthrough Breast Cancer has 15,000 Twitter followers as well as almost 33,000 fans on Facebook and now hopes to monetise that audience.”
Shall Breakthrough Breast Cancer’s interesting social media fundraising strategy succeed, it will no doubt pave the road for the future of social media fundraising. This will be an interesting time for all marketers, companies and agencies interested in digital strategy and Underscore will be keeping our eyes glued. Stay tuned for more.