Xrail
Engineering Together
Xrail is an international industry leading multi-disciplinary rail infrastructure expert providing safe, innovative and cost-effective solutions.
They partnered with Underscore to overhaul their strategic brand architecture, formulate a structured approach to their messaging, and undertake a full brand identity refresh across their digital and print media channels, rolled out and relaunched to coincide with a major industry exhibition in Madrid.
We developed the flexible storyline
’Engineering Together’ to showcase a
partnership approach across a unique
range of solutions.
To facilitate Xrail’s global expansion
strategy we developed a future
themed suite of landing pages and
other digital assets showcasing our
best work to the EMEA region
To assist Xrail’s growing international
client base we created a streamlined
business operating model visualised
by a simple graphic that describes
their core offerings
increase in overseas sales
Xrail’s new multi-
channel brand
guidelines cover all
platforms including
workplace interiors,
large format
exhibition graphics
and supporting
event collateral.
We introduced a bespoke suite
of illustrations and
photographic style guides
that signify clarity, diversity
and efficiency.
Xrail won the prestigious Queen’s Award for Enterprise in recognition of the company’s outstanding achievements in international trade.
Thanks for delivering on everything, you guys are superstars.
Founder & Director, Xrail
