SRVO
Your Property Service Specialists
SRVO – pronounced (Ser-vo) launched in January 2025, following the merger of three well-established, regional property services consultancies – Shaw & Co, Cardoe Martin and Trinity Surveyors – which were all acquired as part of the rapid, and ongoing, expansion of the Odevo Group in the UK.
A set of surveys and workshops were held with people from each of the 3 businesses to establish key aspects of the brand identity as well as sessions with the management teams to help shape our thinking for the new name and brand identity.
The rebrand and new name was an opportunity to develop “SRVO” as a property service / real estate services entity rather than just a surveying business. Our approach was to find a name that works for their customers, based on audience, strategy, and core values.
They wanted to create something memorable and relevant to their service offer which also has a nod to their Swedish parent company (Odevo).
The brand identity represents a
fresh and contemporary look
developed with audiences, flexibility
and usability in mind.
Over 100 property surveying experts based throughout the UK.
SRVO now stands for excellence in service and delivers trusted, innovative and sustainable solutions to realise the value potential for every asset, and transform the industry for the future.
They wanted to create something memorable and relevant to their service offer which also has a nod to their Swedish parent company.
In 2022, the global surveying and mapping services market was valued at $9.3 billion. In 2024, it was valued at $41.5 billion.
Our new SRVO brand reflects knowledge and expertise, geographic reach and services… thanks Underscore.
CEO & Senior Vice President, SRVO
