Sam
Your pocket travel assistant
The goal for Sam:] was to create a credible face and personality to launch and build awareness of this industry changing artificial intelligence. We developed an integrated strategy to build curiosity behind who Sam:] is and introduce the benefits to business audiences, including giant digital screens that replicated the in pocket mobile experience.
Your CT Assistant Sam :] has now become a core product that underpins many of FCMs technology offerings. Concentrating on the target audience of each brand/product Underscore has integrated Sam :] into a variety of formats including launching it as part of the Corporate Traveller brand as Your CT Assistant at the Business Travel Show.
Creating a credible face and personality to launch and build awareness of this industry.
The global market of travel technologies was estimated to be worth 8.6 billion U.S. dollars
Sam :] has now become a core product that underpins many of FCMs technology offerings.
70% of travelers use smartphones for travel research.
The brand empowers everything that Sam:] is and does. It’s clean, slick, simple
and clear.
UX Director
