An underscore campaign helped The Ally Pally Ice Rink successfully communicate with both regular skaters and even attract new skaters during a period of closure due to refurbishment.
As well as creating the brand for Holland Heineken House during London’s Olympic summer, we created a campaign called ‘keeping it on ice’ which was a fully integrated campaign using a balance of online and offline targeted channels to get the message across.
This enabled Ally Pally to reach a much wider audience which increased footfall by 89% during the opening month, compared to the same month of the previous year. So if you live in London and you haven’t been along to The People’s Ice Rink yet, then maybe you should get your skates on!