According to a YouGov league table, Amazon has stolen first place from google as the uk’s favourite brand. The YouGov Brand index study believes that google’s popularity has started to fall.
The bbc iPlayer has done well and is placed third, its highest ever rating. Its testament to the iPlayer adoption by big devices like xbox 360, nintendo Wii, ipad and other mobile devices.
The uk’s biggest clothing retailer Marks and Spencer has been relegated to fourth place, which is in part due to the worst quarterly sales figures for over three years.
Heinz, Sony, boots and cadbury all made it in the top twenty list securing at sixth, eighth, ninth and tenth positions respectively while Fast Moving Consumer Goods Cathedral City and colgate also made the top brand list.
The YouGov study is conducted twice a year in the uk and measures the popularity of more than 850 brands. It aims to measure changes in consumer perception by assessing quality, value, customer satisfaction, corporate reputation, general impression and the likelihood that customers will recommend the brand.
The uk top brand list
- Amazon
- BBC iPlayer
- Mark and Spencer
- BBC
- Heinz
- John Lewis
- Sony
- Boots
- Cadbury
- Sainsbury’s
- Channel 4
- Cathedral City
- Samsung
- Maltesers
- Colgate
- Freeview
- Waterstones
- Dyson
- Bosch