Twas on a cold, winters night on the ninth November, when Ralph Lauren showed the world what a show they can put on and boy was it that?! This hugely innovative masterpiece was to celebrate the launch of their new, Bond Street flagship store as well as a decade in digital.
This spectacular light show, featured a giant polo pony & 50 foot models seemingly walking towards you. The whole event was brought together by sound and a fragrance mist filling the air.
The concept is based on some rather swanky technology called ‘architectural mapping’ where 3 & 4D images are projected on to a wall to create a movie that seems so real it’s as if you’re part of it.
In case you missed it, you can watch it here….
Maybe this is what all fashion shows will look like in the future?!