After achieving phenomenal growth in their first seven years, London’s leading property recruitment consultants Deverell Smith recognised the need to establish a fresh brand platform to underpin their future goals.
Following an initial consultation in May 2013, underscore was delighted to be appointed as the sole creative and digital agency to redefine the positioning and help articulate the impressive brand story behind Deverell Smith.
With our ‘thinking beneath the brand’ now complete, the brand story began to take shape. Our research showed that clients trust Deverell Smith to find the best candidates and that candidates’ value their straightforward approach. Their consultants’ drive, passion and talent does the rest…. creating great partnerships through great introductions.
After much animated discussion and healthy debate, ‘Meet the right people’ was agreed as the solution to communicate the quality of their clients’ experience whilst also capturing the quality of their candidates and staff.
With the brand positioning secured from there the creativity flowed. Along with a truly ground breaking digital suite a whole series of communications to explain that even went as far as defining the ingredients for the perfect Deverell Smith cocktail!
The biggest single deliverable was of course their website which is used hourly by consultants, clients and candidates, and includes custom made & market leading functionality including:
- THE ALL NEW VACANCY SEARCH FACILITY
With an average of one vacancy registered every hour, their new “search for a job” facility makes it quicker, easier and faster than ever to search for a role. 70% of candidates use their phones to conduct job searches, so the new website experience is fully optimised for users to access via desktop, tablet or mobile.
- FEATURED ASSIGNMENTS
Clients now have the option to feature on the home page and email campaigns. They can also now offer a dedicated, fully trackable microsite to ensure maximum exposure for client vacancies and their brand.
- DEDICATED MARKETING AND SOCIAL MEDIA FOR EVERY VACANCY
Deverell Smith recognised the power of marketing, PR and social media for targeting high quality talent from passive candidates. Their new in-house marketing team now makes full use a database of over 90,000 active candidates, ensures press coverage of newsworthy roles and optimises advertising and social media campaigns to make sure no stone is left unturned.
Despite having only been live for a short period of time, we’re delighted with the outcome and the rebrand has already received some fantastic feedback across the market. We can’t wait to see the long-term benefits that it will bring for our clients and are looking forward to some very exciting year-on-year results in twelve months time. Stay tuned for an underscore update in six months time!