For the third year running underscore was the creative and digital support for the hugely successful Wimbledon screenings and promotional events at Duke of York Square in Chelsea.
With visitor incentives including a Pommery Champagne bar, a fastest serve competition, and a shopping spree Prize Draw the event was hugely successful with over 9,000 visitors attending over three days.
The DoYS website www.dukeofyorksquare.com received an traffic increase of 199% on the previous month and with over 630 competition entries helping to data capture for future promotions the event was our most successful Wimbledon to date.
We’re very pleased to be associated with such a well attended and well organised and publicised event. The incredible weather and at long last a British men’s winner helped to create a truly amazing atmosphere …although an estimated 2,400 glasses of champagne and 4,200 glasses of Pimms must also have helped along the way!