With the 2014 FIFA world cup getting ever closer and closer the ultimate drinks brand Coca Cola have created a campaign to promote and push better sustainability throughout Brazil.
The campaign’s clever theme is to ask people for their plastic bottles so they can be re-used to create the linings of 6,773 seats in the Maracana stadium.
Increasing the culture of recycling is one of Coca-Cola’s objectives for the 2014 FIFA World Cup, and it’s an area that definitely seems to resonate with the people, so there will be 100 collection points set up throughout the city where people will be able to dispose their plastic bottles.
We at underscore think this is a very clever way to better engage your customers whilst promoting a healthy brand association with the benefits of having a sustainable approach to business and everyday living. What do you think?