Due to sponsor regulations at the 2012 Games, the quintessentially English liquor ‘Pimms’ must not be listed on any drinks menu at Olympic venues throughout the running of the event.
Instead, the gin-based beverage has to be referred to as “No. 1 Cup”, as it is not an official sponsor.
The exclusion of the popular drink extends to The All England Tennis Club at Wimbledon where, year after year, it has been sipped in the rain and served alongside a punnet of fresh strawberries and cream (don’t worry, these still have the same names!).
The news prompted Judy Murray, mother of British tennis star Andy Murray, to joke that that there is “no longer any point in going to Wimbledon” …although we’re pretty sure she has since changed her mind on that one!