With George Lucas re-releasing ‘Star Wars, Episode 1’ in 3D it appears everyone is jumping on the Star Wars themed advertising campaign band wagon (some doing it better than others).
PC world, Adidas and Vodafone are all culprits, but my personal favorite is the new Volkswagen viral adverts. Everyone knows that mans best friend is a dog and we do love seeing our furry friends on the not so big screen.
A couple of months ago Deutsch created the first viral campaign advert for volkswagen titled ‘Bark Side’ and now comes the sequel ‘The Dog Strikes Back’.
Here we see our furry friend has eaten a bit too much and can’t squeeze through the dog-flap. So what can he do? He begins an intense work out, from walking on a treadmill to swimming lengths in the family pool, until, the new VW Beetle drives past and he can finally get through the dog flap and chase after it.
It is here where we can see the connection between the first and second advert where the camera pans out to a flat screen situated in the bar scene in the film ‘Star Wars’.
I think this is a very good balance of originality with a hint of copying.
Either way a very good campaign indeed.
PLAINSTONE.COM