The Kaiser Chiefs have released their new album, “The Future is Medieval” today in a quite remarkable way. Instead of selling their album via iTunes, they are offering fans a chance to create a bespoke album for themselves. Fans can select 10 tracks from 20 new songs, choose the playlist and design the album cover. They are encouraged to promote their own version of the album to other fans via social media and receive £1 for every version they sell.
But if fans are having an off-day on inspiration, they can also choose for an album version made by the Alzheimer’s Society, of which all profits made from its sales will go directly to the charity. By releasing the album this way, the music industry tries to discourage illegal downloading of albums and tracks.
We think it’s a great way of connecting with your fans and spreading your message in a more active and fun way.
Take a look at the Kaiser Chiefs website (www.kaiserchiefs.com) and let us know what you think of this initiative.