The competition is heating up between Apple and Google this week as Apple moves in to Google’s territory by buying out the mobile advertising business, Quattro, in a deal estimated to be worth £170 million. Traditionally Google has dominated this area of business but Apple is keen not to miss out as it could prove to have a very fruitful future for them. However in an attempt not to be left behind Google unveiled the new smartphone, Nexus One, on Tuesday in a bid to challenge the iphone. As more and more people use mobile phones to surf the web Google is keen to be seen as a key player in this industry.
Only time will tell who will come out on top but with Apple set to release the itablet in the Spring of this year it might already be clear who is the tallest tree in the orchard.