Despite the many personal challenges of 2020, we’re very thankful to have had a busy summer on the work front. We’ve already started to work our way back to ‘normal’ with our team currently spending 3 days per week in the studio. And, we thought now might be a good time to share what’s been keeping us busy while working from home.
Below is a snapshot of some of our ongoing projects and challenges. Keep your eyes peeled for the full creative case studies, coming soon!
Insignia – building a digital brand for the luxury world
We’re ridiculously proud that Insignia selected us as their brand and digital delivery partner earlier this year. We’ve been working together to uncover the core purpose of the business and to better communicate it across all digital platforms. As the world’s leader in lifestyle management and financial services, Insignia has carved out a niche for meeting the unique needs of the ultra-wealthy. Here’s a taster of the refreshed positioning:
“Since the inception of Insignia more than 20 years ago, we have created, crafted, and controlled the ‘Impossible’. We provide our clients with a new realm of possibilities so that for them, anything is possible. “Say Yes to Impossible”
Having approved a refresh of Insignia’s brand identity and messaging, we’re now in the process of building a brand-new website and financial app – adding value and trust to their members’ customer experience through the creation of a digital-first brand and product offering.
Home Grown – Bringing a member’s club to life through digital channels
While shops and restaurants have begun to return to some semblance of normality, the potential threat of coronavirus is still lingering in London’s commercial districts as businesses consider the best way to bring back their workforce.
We’ve partnered with entrepreneur-focused members’ club Home Grown, part of the Home House Collection, which like many other businesses was forced to close temporarily during the COVID-19 pandemic. We’ve been working together to rethink their membership offers and reposition the venue’s communications in line with a post-COVID landscape whilst bringing its many services more online.
Even before the pandemic, the club had seen an appetite for a flexible London work base with bedrooms, plus meeting in smaller numbers and in privacy. In response to this, we’ve been re-aligning Home Grown’s brand messages towards audiences who no longer need a traditional office. There’s a growing appetite for using spaces like Home Grown for meeting clients, working, networking, and even staying on for weekends after staying there midweek.
As the world goes more online every day, even physical places need to prioritise digital. And so, we’re working to combine the physical and virtual in the form of online events. We’re also developing a new identity that works better for digital and building a website that allows the club to talk more directly with its growing community.
Frasers Property UK – Creating experiences that encourage a return to the office
Frasers Property UK is a multinational company that develops, owns, and manages a diverse, integrated portfolio of properties. Having worked together for many years, we act as brand guardians for their UK brand as well as 6 business parks across England and Scotland.
Since the COVID-19 pandemic, we’ve been helping Frasers Property UK to re-imagine their business parks and how they relate to their many occupants – blending the space between digital and physical, creating parks that focus on health & wellness, and even creating an entirely new office offering for the post Covid world. On top of this, we’ve been exploring ways to bring people back to – and value their time more – at each of their business parks.
Get in touch
If any of the projects above inspire you, we’d love to hear about it.
You can get in touch with our team at hello@underscore.co.uk or +44 (0)20 7631 8400.
Disclaimer: We took the photo used for this article pre-COVID and social-distancing 😷