Last week we gathered the team for our Friday afternoon #brandchallenge, taking on the widely popular concept of “honest slogans”.

In keeping with our #brandchallenge rules, we gave six of our creatives ten minutes to respond to the brief – creating slogans for six of the world’s most iconic brands. The results were honest and raw, and had everyone in stitches, so we’re sharing six of the best creations here.

Perhaps the real honesty that we created is not a reflection of the brands themselves, but the people (like us) that connect with them every day!

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Today is a great day for new business     
Today is a great day for new business     
Today is a great day for new business