Sam
Your pocket travel assistant
The goal for Sam was to create a credible face and personality to launch and build awareness of this industry changing artificial intelligence.
We developed an integrated strategy to build curiosity behind who Sam is and introduce the benefits to business audiences, including giant digital screens that replicated the in pocket mobile experience.
Your CT Assistant Sam has now become a core product that underpins many of FCMs technology offerings. Concentrating on the target audience of each brand/product Underscore has integrated Sam into a variety of formats including launching it as part of the Corporate Traveller brand as Your CT Assistant at the Business Travel Show.
Creating a credible face and personality to launch and build awareness of this industry.
The global market of travel technologies was estimated to be worth 8.6 billion U.S. dollars
Sam :] has now become a core product that underpins many of FCMs technology offerings.
70% of travelers use smartphones for travel research.
The brand empowers everything that Sam:] is and does. It’s clean, slick, simple
and clear.
UX Director
