Welcome to the first in our 2012 insights series. Our first topic? How to better engage in retail.
We recently shared some of our insights into retail marketing at a series of client briefing meetings. We’ll be sharing some of them via Twitter and here over the next week. Follow us on Twitter to catch them all! And of course, don’t forget to reply – we’re really keen to hear your opinions and how your own efforts are going.
Top tip #4: Retail in your pocket
Go mobile! Make sure your website is mobile friendly and have a version of your site that gives people on the go the information they need. By 2014 mobile internet should take over desktop internet usage, so it is imperative you get your presence correct.
Bespoke or customised Apps will offer your audience key information on their mobile even when they are not online. You can use Apps to promote special offers, events, opening hour changes, car park rates and even give special discounts to your users.
Missed any of our tips so far? Catch up on our posts on NFC and wi-fi, social media and drawing a crowd.