How can sites like Pinterest improve retail sales?
Social Shopping is a term which has been coined relatively recently by the online community, born of the partnership between social platforms and online retail. The more digital savvy of marketers will see this as an opportunity to advance slaes and brand loyalty.
In terms of brand, your followers on various social media sites often go well beyond your friends and family, meaning your outreach is extended through effective social media campaigns. But what about driving sales? Despite the fact that search and email marketing show better conversion rates than social, Sara Kowel of Forbes still predicts that “social shopping will play a big role in driving the next innovation in online retail, as well as companies’ sales”.
For example, Forbes go on to point out that 90% of online consumers trust recommendations from people they know. Seeing a friend or colleague post a pin on Pinterest is in itself a demonstration of a social recommendation, which suggests that one would then be more likely to trust a product or service.
Operating in the digital space and tackling campaigns on sites such as Pinterest require staying ahead of the game. As such, a business owner aiming to market their brand within the social space needs to go beyond simple ‘share’ buttons and become actively involved in the conversation; from these efforts, engagement loyalty and even social ROI can be improved.
To find out more about marketing your business through social media, get in touch!